Every Monday, I compile news stories from our 12 brands at the nation wide level. I pick ones that are most important and condense them into 60 second scripts. Then I memorize the lines and say them on camera. Here are a few of my favorite episodes.
Importance of Social Media Influencers:
1. Wide and Loyal Audience
Social media influencers generally have a large Twitter following, long Facebook friends list or heavy blog traffic which means that through them you can reach a wide audience. If they mention your brand name, talk about it or retweet or share your posts, they are amplifying your brand communication.
2. Good Networks
Influencers build good networks. Their contacts engage in conversations or discussions on the various subjects the influencers post about, which can lead to more brand building. Not just that, they share or retweet these posts which means that your audience multiplies, increasing your visibility. Also, through them you can identify other influential people as well, who are a part of their audience. They can in turn influence their own audience’s opinion of your brand.
In a survey conducted by Vocus and Brian Solis, 62% of the respondents said that they follow an influencer because of the content they create. Quality content is crucial to any marketing campaign. And Influencers can create great content that would easily strike a chord with the audience, and reduce the work for you. They might even come up with creative ideas for content marketing that your brand itself did not think of. Some post reviews of your products and services, its features, quality etc., some write stories related to your brand, so on and so forth.
Another important factor that contributes to their large following is credibility. In the same survey, 51% of the respondents said that they follow an influencer because they consider them as opinion leaders and 40% follow them because of their relationship with the influencer.
5. New Trends & Insights
Influencers are usually aware of the latest trends of the evolving social media platforms. They tend to be among the first to try these new trends, to discover new platforms to reach and engage with their audience. Through them, you too can get acquainted with such new ideas and employ them to interest prospective customers. And seeing as they are experts in the field, you could gain deeper insights about your industry from them.